DAYNA SHARKEY
As a creative director and brand strategist, Dayna aligns brands for impactful and consistent execution. Specialising in global retail, she develops creative strategies and growth frameworks that ensure brand strength, brand voice, creative direction, and creative execution are visually and strategically aligned.
Her expertise includes articulating brand visions, engaging customers, and guiding cross-functional teams to maintain consistency across all creative touch points. Dayna’s strengths lie in creative strategy—ensuring every creative decision strengthens brand identity—driving performance, aligning creative direction with business goals, and supporting both short- and long-term growth.
Dayna has a proven track record in building e-commerce platforms and establishing marketing photo studios that enhance brand presentation, presence, and efficiency. By balancing strategic thinking with creative guidance, she ensures teams and external partners are aligned and supported in delivering cohesive brand experiences.